The Country

Wool: Kiwi companies team up to lead sustainable initiative for better returns

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Discover more

","type":"raw_html","additional_properties":{}},{"_id":"5CTWCZIGD5HNBH33RBECT72B2A","additional_properties":{},"content":"“As Norsewear transitions to a fully traceable value chain and grows, we’ll not only be able to buy more New Zealand wool at fair prices but also create jobs in regional New Zealand as we expand manufacturing. ","type":"text"},{"_id":"SZ7W5OQKRJDO5F52MZAXCQ2STM","additional_properties":{},"content":"“We want to encourage other companies to take this approach.”","type":"text"},{"_id":"A722QJXZINELDJ7KF7R7YYWUC4","additional_properties":{},"content":"Rachel Shearer, general manager, PGG Wrightson wool, said the partnership would also benefit rural New Zealand.","type":"text"},{"_id":"OW2C5REAOVGZJJORU33CLR6CCE","additional_properties":{},"content":"“It will also the links and connections between our growers and rural communities who will be able to go into one of our local stores or online, buy garments that use the wool they grew and wrap their families in them.”","type":"text"},{"_id":"VNGXL2ZBCZEOTMB6OYK62AUGBI","content":"

The Country

Wool: Kiwi companies team up to lead sustainable initiative for better returns

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Wool: Kiwi companies team up to lead sustainable initiative for better returns

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Wool: Kiwi companies team up to lead sustainable initiative for better returns

The Country

Wool: Kiwi companies team up to lead sustainable initiative for better returns

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The Country

5 Jun, 2025 02:30 AM3 mins to read

Norsewear owner Tim Deane says NZ grows the best wool in the world, but hasn't made the most of it. Photo / Michael Craig

Two Kiwi companies are ing forces in a push to back New Zealand wool producers.

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