Hanyang Securities announced on the 11th that it was officially selected as a shortlist (final candidate) in the brand communication design category of the "2025 New York Festival," one of the world's three major advertising festivals, with its own brand book "THE SEVEN YEAR."
This is the result of a comprehensive evaluation of the completeness of brand storytelling, strategic planning, and content creativity of thousands of works submitted from more than 40 countries around the world. Hanyang Securities is listed as a entry for the main prize with THE SEVEN YEAR.
THE SEVEN YEAR is a brand book designed with the motif of change and innovation over the past seven years of Hanyang Securities. The overall flow of brand philosophy and organizational culture was solved in refined language and design.
The entire process, from planning to production, editing, and exhibition, was conducted independently from the inside. I was in charge of production in the department (BM room) in charge of communication and brand strategy.
Among the selected works in Korea, it was the only one to enter the main prize category by independently producing and submitting the entire process inside the company.
In particular, this is the first time that a domestic securities company has been named short-lease at the New York Festival for its own production and release.
Hanyang Securities emphasized that it has been nominated for the main prize along with leading global brands, proving that its brand strategy and content competitiveness can be used in the global market.
It is rumored that the epic release of organizational culture and management philosophy through a new format called brand book was effective.
It is known that the consistency and authenticity of the message and the strategic completeness of the brand expression were reflected as major evaluation factors during the screening process.
Lim Jae-taek, CEO of Hanyang Securities, said, "The selection of the New York Festival shortlist is the result of Hanyang Securities' long-established brand strategy and content planning capabilities, beyond simple design achievements. It is more meaningful in that it competed with internal personnel and content's natural power."
